IP Revenue Lab · About

Turn your existing assets
into products that drive revenue.

Merchandise strategy and IP monetization consulting for cultural organizations, heritage sites, tourism operators, and nonprofits.

Patrick Caldwell

Patrick Caldwell · Founder

Who

New Orleans-based creative with a background in entertainment and design, and two years building a heritage tourism retail program from scratch.

What We Do

IP Revenue Lab helps cultural organizations turn underleveraged IP into real merchandise revenue. From strategy to product development to vendor relations and retail placement — we handle the full arc.

IP Strategy
Audit existing assets. Identify what's worth building around.
Product Development
Original character and product line creation from concept to production.
Vendor Relations
Source, negotiate, and manage production partnerships.
Retail Placement
Get product on the floor and performing.

Why It Works

Built on a simple premise: most cultural organizations are sitting on untapped revenue. The proof of concept is Patrick's own work — over $46K in original IP created and placed at a New Orleans heritage tourism destination.

$46K+
Gross revenue from original IP
2 years · products still in market · growing

Ready to find out what your assets are worth? Let's talk.

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